Microcelebridad (according to Urban Dictionary): "he who gets the adoration of his followers due to viral distribution online.
The concept does not refer to those who have obtained their followers through traditional media. "
Clive Thompson of Wired defines the term as "the phenomenon of being extremely well known not to millions but to a small group of followers, a thousand people or perhaps a few dozen"
The concept is closely linked to the philosophy of DIY or "Do It Yourself" in Spanish. Responds to the concept of using alternative means of advertising the scope and especially the use of free resources on the Internet (blogging, Web 2.0, video platforms, etc).
The microcelebridad is set up on a trace file in the Web, where it is grown as a strategy of exposure and presence at specific groups of followers with which it interacts.
Sometimes this celebrity is linked to very specific groups, which are the center of an almost cult worship. Such is the case of some mentors constituted Marketers Internet capabilities or bloggers whose sites compete with the official media in building public opinion.
Some have defined the phenomenon of microcelebridades as an extension of social engineering, to networks.
An example that meets 100% of this concept was the Lonelygirl15 series, when through the power of YouTube was created in a viral phenomenon.
This strategy is widely used by some "internet personalities" with an undeniable success.
July 13th, 2010 at 9:35 a.m.
Raisa, a very interesting concept.
Sobreentendemos celebrity as a mass phenomenon, as when we associate the term with the likes of Madonna or Michael Jackson.
The idea of celebrity referring to a specific small group of followers, both customizable and localizable, is certainly a novel approach for the Internet Age.
For those doing business on the Internet, the concept is a strategy perfectly applicable in certain contexts.
Now I realize why so many people without any conetenido on their blogs or pages, assails me on Facebook to make me his "fan" and autdenominan "public figures".
Those not entendiron that is reversed. First you have to do the job
Very good post!
Regards
Omar Estrada recently posted .. What Business Model Implementation II
raisagarrido Reply:
July 13th, 2010 at 1:45 pm
Hi Omar,
Facebook this feature to create groups of fans is a great tool when used properly.
The foundation of the microcelebridad, however, relates more to the idea of "dialogue" personal conversation, rather than excessive exposure without establishing close ties with people.
In the end, can be as simple as being honest and trying expontáneos contribute as much as possible to each one of the people who contact us.
The networks are full of people with these characteristics and the end of this dialogue may be consistent record projects and collaborations, the impact may be amplified by the networks.
Thanks for your comment.
July 13th, 2010 at 11:41 a.m.
Hi Raisa!
Note that this topic makes me a lot of noise because I'm thinking just further exploit the marketing video. The exposure to others in a video to create that sense of closeness, as if he had a relationship (although you never talked to that person).
Let us exploit the resources we have at our disposal ...
Regards,
Framework
Marco Amaro recently posted .. What Is Your Internet Marketing Strategy
raisagarrido Reply:
July 13th, 2010 at 1:37 pm
Hi Marco,
The Video Marketing as you mention, is another great tool ... just terrifies us!.
However, its usefulness comes from that capacity you mentioned to create a "close dialogue" to establish a conversation where people learn to know ourselves as we are.
As my grandmother "is choosing to write and speak is to flush" so when we speak, even if we make those mistakes to which they are afraid to make a video, we're saving the spontaneity of instant communication.
The Video Marketing is one of my "unfinished" but certainly one of my priorities. Moreover there is no way to becoming a "microcelebrity" without people see us
Thanks for your comment.
July 13th, 2010 at 2:51 pm
Very good article Raisa. And the reality is that as of today we have at hand to become "celebrities", but I like but the word "respect". However, as Omar says, many people begin to "the roof" and not the "foundation".
Ultimately Social Networks, Video (for me, the most "intimate" to reach your prospects) among others, are well used tools that you might become a reference for your niche market.
A greeting
raisagarrido Reply:
July 14th, 2010 at 5:25 pm
Hi denis,
Definitely the video, a subject that I have pending, is the best way to "connect" people there you go, go your ways and wheres is a closer connection. Referent, microcelebridad or any other name, the result is a better connection with your visitors.
Regards
Raisa
July 13th, 2010 at 3:57 pm
Hi Raisa!
Thanks for your post, I now know that they are known as microcelebridades, to users who gain fame by posting either a video or photo fun unusual or who invent any concept that attracts attention and can fall over the Internet.
Internet fame has to do practically with real people who are doing interesting things for themselves. This is very good to know because it will not be hard to become a micricelebridad!
Apparently the microbelebridades not have the support of the mainstream media or public relations infrastructure. His followers are few but quality!
Very interesting your post!.
Thanks
/ / (";) \
Magali
Magali Delgado recently posted .. Participatory Communication
raisagarrido Reply:
July 14th, 2010 at 5:36 pm
Hi Magali,
The quality of the followers of the amount is something that is imposed not only in business but in general. If we have a relatively small group even faithful followers but I think we have a good start.
Regards
Raisa
July 13th, 2010 at 6:28 pm
Oh I have seen many microcelebridades, but did not know they were called that today.
One of the reasons why I like internet. For those who look very hard to be famous in the traditional way with the internet has opened up other ways. That does a lot of creativity.
A greeting!
Mari Carmen
Mari Carmen Pinto recently posted .. Seminar-The 7 Laws to become a Networker Attractive
raisagarrido Reply:
July 14th, 2010 at 5:27 pm
Hi Mari Carmen,
You are right the internet opens a world of possibilities as you say using creativity can bear much fruit.
A hug
Raisa
July 14th, 2010 at 9:11 pm
Hi Raisa,
This is new info for me. Thanks for the education
Blessings,
Karla Setchel
http://www.KarlaSetchel.com
July 15th, 2010 at 6:00 pm
Raisa,
The internet and it's associated technology Have Changed The Way We view the world. Interesting to think That how New This all is and wonder what will be the Ramifications? Very interesting discussion to have. May I recommend if You Have not Already read Seth Godin That You's book "Tribes"? It is a fabulous analysis in terms of de este marketing.
Christy
Christy recently posted Dutilly .. Free Content Tool for Bloggers!
raisagarrido Reply:
July 19th, 2010 at 5:47 pm
Hi Christy,
Ofcourse you may recommend! I've heard is an Excellent book, I'm not read it yet But it is in my to do list.
Thanks for recommending
Raisa
July 18th, 2010 at 10:12 pm
Hi Raisa. I had not heard this term, but I have very claro.Hoy days we see so many entrepreneurs who are virtual seriously working to provide quality information to your niche as well as information products, conferences and coaching, whose most important via disclosure is the internet and social media. It is quite clear the concept. We all want to do this do not you think? A hug. Heidi
raisagarrido Reply:
July 19th, 2010 at 5:51 pm
Hi Heidi,
If I think the end is a little that we all pursue, loyal fans, we work hard to give the best of each, so a group of loyal followers would be a reward for the effort.
A hug
Raisa
July 19th, 2010 at 9:55 a.m.
This is a powerful way to Develop your online person. Large amounts of Give value to a very SMALL, laser targeted, well-defined group of followers Within your niche.
Some simple but incisive With personal branding methods, you can Become a leader BIG of a SMALL group, leading to HUGE success!
Thanks, Raisa. Great direction to head in.
David Merrill recently posted .. Life Happens! Law Of Attraction Success Principles
raisagarrido Reply:
July 19th, 2010 at 5:56 pm
Hi David,
You are right, Sometimes we want to write about everything But if we concentrate our Efforts Can Have we maybe very small group targeted leads But as always Donna says, ITS Above quantityr better quality.
Cheers
Raisa.
July 20th, 2010 at 8:41 a.m.
Very Interesting article Raisa.
With all the technology, I'm sure we will see alot more things like this happening on the internet. Almost anyone can Become an overnight sensation position Themselves If They CORRECTLY.
But ... to be truely SUCCESSFUL, it all goes back to HAVING Relationships with your followers and Offering true value. Proper foundations need to be in place Before the roof is put on, But like Omar Stated, alot are Trying to start at the roof.
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